About us

Live out your life.

Nothing in business happens until somebody sells something.

No business on the planet will refuse the services of someone who increases their business without additional expense to their business,

No business on the planet will terminate the services of someone who increases their business without additional expense to their business.

These undisputable sweeping statements are a Direct Salesperson’s guarantee of financial security for life.

I have never been unemployed. I have been earning an income for well over fifty years, independently of anyone else, and I continue to do so. I don’t answer to anyone, not even the C.E.O. I live by the philosophy that I get there when I get there, and things get done when they get done. My speed. I am a Direct Salesman.

In this program, we will teach you to do the same. We will take you step by step into the reality of direct sales as it is today. My sales career extends over a period of fifty years, in which time I have received countless sales awards, and have broken four world records, with one of the largest direct sales companies on the planet.

I tell you this because nearly all the sales training books written today have been written by historians rather than salespeople. Those people who have made a study of direct sales in order to produce a sales training book. They have little, if any, sales achievements under their belt, and very little hands-on experience.

In this program we will show you how to expel one of the greatest fears that salespeople have, the fear of rejection. We will show you how to get motivated, and stay motivated, throughout your sales career using our exclusive A2 formula, that never fails. We will show how to generate your own leads, and convert your leads into sales, by handling any possible objection that can arise, by using the eighteen closes that have worked for me over the years.

In addition to this, I will explain the mechanics of direct sales, and how you lead your prospect through the sales process, to a positive conclusion. Finally, if you decide not to start your own business I will show you how to gain employment. I will tell you what type of business you should be approaching, who to speak to, and how to negotiate the best possible remuneration package. 

“Give a man a fish and you feed him for a day, show him how to fish and you feed him for a lifetime”. Anon. Direct Sales is truly a profession that will feed you for a lifetime. Sales is arguably the highest-paid profession in the world. In addition to this, it is possibly the most sought-after profession. You only need to look at the employment section of the classifieds to see that sales positions far outnumber those of any other profession. Salespeople are in high demand the world over and always will be.

If you are going to embark on a career in sales you are going to be subjected to a great deal of scepticism, from friends, and relatives. Most of these people will have your interest at heart. None of them will know what they are talking about. You will not need academic qualifications to succeed. Your age is of little importance. Your personality will have little bearing on your success. Your previous experience will not matter. You may be fit or fragile, male or female, it matters little.

This sales training program was written by Charles and Anthony Cachia over a period of twenty years. Charles is an Australian salesman with over fifty years experience in the sales profession. He has worked in both Australia and abroad and, as I mentioned earlier, holds four world sales records with one of the largest direct sales companies in America. In fact, he has never been out of the field in fifty years. Anthony, a sales expert with over twenty-five years sales experience  brings contemporary ideas and a fresh approach to this sales program.

Most sales training books available today were written many years ago when the consumer laws were not as strict and comprehensive as they are today. Consequently, many of the sales techniques they teach are not relevant in the twenty-first century. Those written in recent years were written by salespeople with little, if any, sales achievements under their belt, and are more a study of old out-dated sales techniques presented in a more contemporary format, by people who have had very little experience in direct sales. The mechanics of salesmanship are timeless but I make this point because little differences can mean a lot when we take a closer look at professional sales. It is these differences that will give you that special edge, needed to become truly successful.

Salesmanship is an art, not a science. There are no formulas to learn that will guarantee the successful conclusion to a sales presentation. In sales, two plus two will not always equal four, as we are dealing with human emotions, and the complexities of the human mind. However, there are tried and tested techniques, that will maximise your success. You will need to study these techniques thoroughly, and follow the principles covered, practice and gain experience in a profession, where you continue to develop with each passing day.

Salesmanship is based on action and reaction. Your actions will produce a reaction from those you are attempting to sell. We are all individuals who perceive and react to actions in different ways and it is this fact that makes the art of selling such an exciting and rewarding profession. In this sales training journey you will be taken step by step through the mechanics of professional selling in the twenty first century.

You will be shown how to get motivated and stay motivated throughout your sales career. You will be shown how to eliminate the fear of rejection forever and in fact turn rejection into profit. You will be shown how to avoid procrastination. You will be shown how to set and achieve goals beyond your wildest dreams. You will not only be shown what to do but also how to do it. You will be shown how to mentally condition yourself for unlimited success and develop a winning attitude where absolutely nothing can stand in your way.